Who we are…

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Born from the cold, rushing tributaries of the Great Lakes, WETFIN is a brand inspired by the raw beauty and relentless pursuit of one of the region’s most prized fish—the steelhead. Our story begins in the tributaries of these vast waters, where a deep passion for fishing collides with a dedication to craftsmanship and adventure.

WETFIN was founded by patriotic anglers who spent countless early mornings wading through the misty streams of Michigan, Ohio, Pennsylvania, and New York. We’ve experienced firsthand the excitement of landing a steelhead, brown trout or salmon after hours of patient casting, and the thrill of navigating rugged landscapes in search of the perfect drift. Our clothing represents those who live for these moments—the ones who brave the elements, push beyond the limits, and refuse to give up.

At WETFIN, we believe in more than just the catch. We believe in the journey—the long hikes to secret spots, the quiet moments in nature, and the camaraderie among fellow anglers. Whether you’re chasing chrome in a snowstorm or enjoying the calm of a summer morning on the water, we’re here to outfit your adventure.

With 2 years in the making we are excited to finally bring our vision to life!   The WETFIN brand brings you comfortable, warm, stylish clothes that supports Great Lakes region fishing and the American outdoor lifestyle.

Join us in celebrating the wild spirit of steelhead fishing, where the journey is as important as the destination, and the pursuit of a single fish becomes a way of life.